Cellulant has announced a partnership with Adyen – a global payment company, further increasing Adyen’s capability to offer its global merchants access to key local payment methods in major African markets.
Adyen’s move into Africa highlights how its single payment platform can drive growth with one integration and no extra contracts. By partnering with Cellulant the processor of over 12% of Africa’s digital payments, Adyen will have access to 40 mobile money operators, over 600 local and international merchants and over 120 banks in Africa with just a single integration to Cellulant’s payment platform. This partnership will provide Adyen with further access to a potential addressable consumer base of over 220 million who use either debit/credit card, mobile money or mobile banking payment options.
“This presents a growth opportunity for global businesses who are looking to accept all forms of payments in Africa. In the next three to five years, five out of the top ten world’s fastest growing economies will be in Africa and with a population of 1.2 billion – this is the right time for global businesses to be looking at Africa,” said David Waithaka, Cellulant chief business officer for Global Payments. “This partnership with Adyen is in line with Cellulant’s mission to connect businesses and their customers to a single payments platform that allows them to make and receive payments across the continent.”
Global merchants that wish to accept payments in Africa can now access key local payment methods via Adyen such as M-Pesa, Airtel Money, Equitel, Tigo Pesa and MTN Mobile Money, as well as several online and mobile banking payment methods.
This partnership offers African consumers unparalleled access to services offered by global brands in categories such as air travel, media streaming, holiday travel, social network media buying, ride-hailing and food ordering, with the convenience of paying in local currency, via payment methods that are easily accessible to them.
“ With Adyen, businesses can cater to local expectations and needs, wherever their customers are. Eliminating boundaries across channels and geographies will help our customers’ businesses to expand by making these markets more accessible,” said Roelant Prins, CCO at Adyen.
Adding these key payment methods extends the capabilities of Adyen’s global payment methods offering, which already extends across North America, Europe, Latin America and Asia Pacific.