Lenovo, the world’s largest PC vendor, in association with Red Dot Distribution, Africa’s leading ICT distributor, held a partner training event at Tanzania’s Hotel Serena last month to highlight Lenovo’s range of commercial devices powered by advanced Intel processors and Windows 10 Pro.
The event gave attendees the opportunity to experience the latest innovations from Lenovo’s commercial portfolio, designed to enhance workplace productivity. Martin Yala, Lenovo’s Commercial Sales Coordinator for West and Central Africa, who was present at the event, outlined the company’s ambitions for the future of its commercial business in the region.
In an increasingly competitive marketplace, Lenovo recognizes the need to differentiate its offerings to provide customers wiåth experiences unique to its products. As a result, the company continues to invest in its R&D efforts, implementing cutting-edge technology into not only its PC and Smart Devices division, but also segments such as warehouse automation.
Founded in Beijing in 1984, Lenovo has since gone on to become a key player in both commercial and consumer technology markets around the world – selling products in around 180 countries. Recently, Lenovo achieved an all-time record PC market share of 24.9% globally, meaning that one in every four PCs built in the world is now a Lenovo device. The company remains committed to reimagining the possibilities of technology through its ‘Intelligent Transformation’ ethos, designed to solve global challenges and improve the ways in which people work and communicate.
As the national distributor for Lenovo in Africa, Red Dot prides itself on providing uncompromising customer service, regular partner training programs, continuous marketing support and a world-class logistics model. Red Dot continues to work closely alongside vendors such as Lenovo to provide quality, yet competitively priced devices and solutions, helping to bridge the gap and make technology accessible to a wider audience across the region.