The e-health platform in Kenya, MYDAWA, has partnered with Sanlam General Insurance to provide its medical cover policy holders with access to quality, convenient and affordable healthcare products on its portal.
The partnership, which is the first of its kind in the region, is highly beneficial to the insurer, as it will lead to significant savings as the MYDAWA e-health solution removes fraudulent and illegitimate claims that have been an issue for the health insurance industry and contributing to the losses to date. This will create an opportunity for growth that will facilitate for both higher profitability and stronger customer relations.
To the Sanlam member, the collaboration will make it easier for them to access guaranteed quality and affordable healthcare through MYDAWA. It will also ensure that the customer’s insurance cover last longer as the costs for their prescription medication will be on average 20% lower whilst maintaining the highest quality.
Speaking during the announcement, MYDAWA managing director, Tony Wood said that the use of technology in the provision of high quality and affordable healthcare through innovations will go a long way in ensuring that the highest quality medication is more accessible to Kenyans. “This partnership is undoubtedly a huge step towards achieving better health outcomes for all,” he said.
Sanlam General Insurance CEO and Sanlam Kenya acting CEO George Kuria commenting on the partnership which aims at eliminating insurance fraud experienced by customers and insurance providers, said: “By leveraging on the platform provided by MYDAWA, we continue to deliver value to our customers by meeting their emerging needs in this era of the Internet of Things,” he said.