Oil firm sets sights on regional market with Sh1 billion war chest

Tosha Petroleum will invest the funds over the next three years

          A KENYAN PETROLEUM DEALER is seeking to tighten its grip on the energy sector and is banking a Sh1 billion investment across East Africa to increase its market share. Tosha Petroleum, which unveiled a new identity, will invest the funds over the next three years in rolling out 30 flagship service stations across Eastern Africa and introduction of branded energy products.

Tosha Petroleum Managing Director Abdisirat Khalif said the rebrand was symbolic of the renewed focus in further deepening the company’s activi­ties across the region. “As we celebrate our 10th anniversary, we are marching into the future with a bold step, with a focus on delivering unmatched services and high quality products,” Mr Khalif noted.

 

          Tosha Petroleum commenced operations in 2003, and has over the period expanded its foot­print, to cover Kenya, Uganda, Tanzania, Eastern Congo, Rwanda and South Sudan. The company moves an estimated 120 million liters of petroleum annually, through an extensive distribution network covering the six countries.

 

          With the rebranding, the company expects to consoli­date its presence at strategic high traffic routes. Tosha has also announced plans to roll out branded products within the coming months as it seeks to further consolidate an all-round offering to consumers.

 

“Our ultimate objective is to ensure that consumers get supe­rior services at all Tosha outlets, and to this end we will complete the consumer experience by offering a wide range of bespoke lubricant and LPG bearing the distinctive Tosha promise,” Mr Khalifa said.

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