Samsung Electronics, the South Korean multinational electronics company, has opened an interactive store with 700sq feet at the Two Rivers Mall. The new shop is the largest Samsung Experience Store in Africa.
According to Sung Yoon, President and CEO of Samsung Electronics Africa, the new store was going in line with the firm’s strategy, which is to realign its business operations in Africa for greater efficiency in the sales and marketing roles with a focus on the consumer experience.
“We remain committed to delivering quality products and technological solutions to our consumers in an accessible manner. Customers have expectations and demands from our brand, and the opening of such experience stores will give our consumers a converged experience from both our consumer electronics and mobile divisions,” he said.
The large store will offer customers consumer electronics, mobile products as well as a service center for both product divisions so as customers can enquire on any challenges they have with the products. The design of the store will allow consumers to interact with Samsung products that can converge to improve personal user experience and B2B business solutions. In addition, the store will also include a staff of 12 sales attendants and 12 service personnel to walk the consumers through the experience.
According to Charles Kimari, the Head of Mobile Division, the addition of the second store at the mall was necessitated by consumer trends from the first store that was opened in March last year.
“Our first experience store at Two Rivers Mall has been averaging 400 customers weekly, for both sales and service related enquiries. This new store enables us to increase our product portfolio on offer and also provide dedicated and exceptional services to our customers,” he said.
The new store has seen the total number of Samsung Experience Stores across the country; in Nairobi, Kisumu, Mombasa, Meru, Nakuru, Thika and Kitengela tally up to 29 in number.