Samsung opens shop at The Mirage Tower

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The electronics firm, Samsung Electronics East Africa have opened an ultra-modern brand store at the Mirage Tower in Westlands in an effort to improve shoppers’ experience and expand its retail network.

According to head of consumer electronics Samuel Odhiambo, the fresh store will only stock consumer electronics and is expected to give consumers a chance to explore the new innovations in consumer electronics, which Samsung is driving.

It is a move that will consequently help in showcasing the firm’s product portfolio which includes air conditioners, QLED TVs, twin cooling refrigerators, washing machines, microwave ovens and its recently introduced HotBlast™ technology which brings a whole new way of cooking to Kenya, producing food that is crispy on the outside and juicy inside.

“Samsung is cognisant of how technology is fast taking shape in the lives of our consumers, especially at home. In July we shall be launching our 2018 QLED TVs in Kenya with a stand out feature, ‘ambient mode’ which enables the TV to blend into their surroundings,” said Odhiambo, adding that over the past few years, Samsung Electronics has been keen on improving its products to make them more interactive with consumers.

The opening of this shop brings the number of Samsung shops to 27 countrywide, a number that the company is committed to increase to ensure consumers everywhere are able to access the shops at their convenience.