Faw, in partnership with its dealer, Transafrica Motors Ltd (TAM) have inaugurated a new state-of-the-art showroom in Nairobi’s 66 Enterprise Rd, off Mombasa Rd.
TAM is one of the leading auto dealers in East Africa region, founded in 2005 and deals in leading global brand FAW (First Automotive Works). It has a branch of networks in major cities including Mombasa, Nairobi, Nakuru, Kisumu and Eldoret that ensure that they ably serve customers countrywide.
FAW is a Chinese state-owned automotive manufacturing company, founded in 1953. Its principal products are buses, light, medium and heavy-duty trucks. It became China’s first automobile manufacturer when it unveiled the nation’s first domestically produced passenger car and its one of the “Big Four” Chinese automakers. It is well known for its quality, reliability and durability with trucks that are intended for the African terrain and workhorse.
The automaker has invested in a highly motivated team of employees equipped with knowledge, expertise, and enthusiasm to make a difference in the purchasing experience of their customers. Their on and offsite training programs ensure their staff is abreast with the latest industry trends at all times. The total staff complement has grown up to over 300 employees.
Transafrica Motors successfully launched FAW brand in the East African market selling more than 6000 units for the last fourteen years thanks to an experienced and dynamic sales team that seeks to fully comprehend and meet customers’ expectations.
The success of the sales and marketing team comes from years of experience backed by in-house training and an environment where they are given room to be ingenious and self-driven. They also have after sales team providing 24/7 services including road rescue and vehicle computerized diagnostic machines. So as to remain on top of their game, the team is constantly being taken through refresher in-house and manufacturer training courses.
“The combination of a well-trained and motivated team with well-equipped modern workshops is an affirmation to our commitment to providing customers with exceptional after sales services of the highest quality standard,” said Mr Ali Zubedi managing director, TAM while launching the showroom.
TAM invested in an assembly plant based in Mombasa in 2014 at a cost of 700 million with a capacity for production of up to 600 units a year. Through the inception of the facility, they have managed to understand the models and made favourable steps in improving and producing more favorable products for the market. They are also planning to expand production to 2000 units at a cost of 1.2 billion, due to the high demand of commercial trucks, increasing their employment capacity to 600 employees. They also intend to tap in the demand and introduce buses for public and private transport and specialized trucks.
In support of the government’s big 4 agenda, TAM has purposed to produce all out products locally. This shows a major indication and potential on vehicle production within the East and Central African region on motor vehicle sales. Hereby creating more employment and excel in bringing value within the motor industry and economic growth