Beating the Corona pandemic

Apptivate Africa, a company keen on employee wellness and motivation schemes through a mobile phone-based solution is using M-Kula, one of its apps, to help employers ensure their employees eat healthy meals to help boost their immunity in a bid to combat the maddening Coronavirus. 

“Employers around the world are grappling with COVID-19. Key to combating this challenge is prioritizing the health of their employees by ensuring our merchants provide the healthiest meals possibly to help boost the staffs’ immunity which is the main defence against the virus in addition to other measures set by our medical professionals and the government,” said Neil Ribeiro, CEO, Apptivate Africa.

According to Neil, in addition to the measures employers have already put in place, those who are still operating through this unpredictable period should consider providing their employees with meals on-site to help build the employee’s immunity as well as minimize their interaction with outsiders when they go to look for meals and potentially picking up the virus.

Keeping employees at their workplace over lunch hour reduces their chances of picking up the virus

M-Kula is a digital voucher that gives employers the opportunity to feed at their places of work in a transparent and effecient manner. Keeping employees at their workplace over lunch hour reduces their chances of picking up the virus, especially where social distancing becomes difficult at eateries.  

Dr Majid Twahir, the associate dean for clinical affairs and chief of staff at The Aga Khan University Hospital, says that there is no cure for Coronavirus and boosting immunity can be an avenue of keeping the virus away. He argues that the body produces immunity on its own and helps clear the virus from the system.

While Apptivate brand is keeping customers going by pushing for ways that can help overcome the pandemic, others are encouraging their customers to follow the guidelines of Covid-19 by washing hands, keeping social distance, using masks and sanitizers. More and more organizations are expected to come out, through CSR, to contribute in various ways in a bid to support the vulnerable in the society. 

Experts say that such messaging keeps the brand alive and positions them as a good corporate citizen who cares about people’s problems rather than profits. Safaricom, KCB and Absa Bank Kenya PLC for instance, have pledged Sh200m and Sh150m and Sh50m respectively. 

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