Sally Peters joined Ethiopian Airlines on February 3rd 2020 further strengthening the UK marketing team at their London offices in Chiswick. Sally brings a huge amount of experience to the fast-growing African airline, having previously worked in the airline and tourism industry.
“We are delighted to have Sally join our team here in the UK. She brings with her such a wealth of valuable experience and a network of industry connections. We are excited to expand our team and continue to grow passenger numbers and increase awareness of our brand,” said Michael Yohannes, UK country manager for Ethiopian Airlines.
Commenting on her appointment Sally Peters said, “I am very excited to be working with Ethiopian Airlines. I have admired the growth of the airline over the years and look forward to working with the team with my PR & marketing experience to promote the airline and its brand in the future.”
After a year of continued successful growth, in line with its 15-year strategic plan, Vision 2025, the airline is looking to increase its market share from the UK and expand its operations out of Manchester Airport after celebrating a rewarding first year of service in December last year.
Sally will for the next month work alongside the airline’s PR and marketing agency, Small World Marketing who have over the last four years successfully managed the trade marketing and consumer PR function for the UK. This partnership will come to an end in February when Sally will manage these