Jambo Shoppe inks deal with vivo smartphone to increase market penetration

Vivo smartphone has partnered with Kenya’s online retailer Jambo Shoppe as it aims to increase its footprint in the Kenyan market and provide a secure convenient way for consumers to shop online. This will increase accessibility and visibility of vivo mobile phones to potential customers as consumers now opt for online shopping over physical shopping.

According to a Master Card study on consumer spending in February 2021, 79% of consumers in Kenya are shopping more online since the onset of the COVID-19 pandemic, an indication that the country’s smartphone market offers a favorable competitive landscape.

“With consumers considering online purchasing options, this partnership will give our users a wide range of choice and will see them enjoy the best mobile phones at the most affordable prices as we continue to expand locally,” said James Irungu, vivo Kenya brand and communications manager.

Jambo Shoppe is currently retailing the vivo Y12s which was previously launched, vivo V19, vivo Y1s, and vivo Y20. Recently, the company launched a mobile app for iOS and Android devices which seeks to offer solutions to the rising number of shoppers online.

Data from Statista shows that worldwide smartphone users have surpassed 3bn and is forecast to further grow – by several hundred million in the next few years with over 2bn people using it for e-commerce transactions.

“Our mission has always been to make it easier for consumers to order products conveniently and securely, thus the App introduction,” said Sanjay Pathak, Jambo Shoppe country head.

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