Porsche continues the positive trend

Luxury car maker, Porsche, sets new delivery record in the first half of 2018 with 130,598 vehicles distributed worldwide, exceeding the previous record set last year by 3%. With 20,500 units delivered to customers, the Panamera enjoyed the strongest percentage increase, almost doubling the figure from the same period of the previous year.

At the same time, the Porsche 911 also saw double-digit growth with an increase of 28%, amounting to 21,400 vehicle deliveries. The highest-volume model series continue to be the Macan with 46,600 vehicles delivered and the Cayenne with 28,700 deliveries.

“In the year of our ‘70 years of Porsche sports cars’ anniversary, we are especially pleased that our icon, the 911, continues to enjoy a very strong momentum,” said Detlev von Platen, member of the executive board responsible for sales and marketing at Porsche AG. “That shows how strong and in demand our brand is.”

In its home market Germany, Porsche saw an increase of 11% in the first half of this year and 9% in Europe as a whole. China remains the strongest individual market for Porsche with 33,363 vehicles delivered, ahead of the US (29,421 vehicles). The decline in deliveries in China by 7%, though, is mainly due to the reduction in import tariffs, which finally came into force on July 1, 2018. Following the announcement of this new measure, a significant number of customers had refrained from making purchases until final details were provided.

“The political and economic situations in our main markets, especially in China and the US, are considerable challenges at the moment. In Europe, we are preparing our model range for future emission standards. Due to our positive development in the first six months, we are nevertheless confident that we will reach last year’s high levels this year as well,” added von Platen. 

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