Customers in the North Rift region have a reason to smile after Prime Bank opened a branch in Kitale town, Trans Nzoia County, in a bid to target the farming and agribusiness sectors.
The bank’s managing director Bharat Jani said that the new outlet is located at the Khetia Supermarket Gigamart on Mount Elgon road, and will complement the already existing branch in Uasin Gishu County, Eldoret town.
“The opening of the branch in Kitale is a clear indication that our program to support farming and agri-businesses sectors in value chain is on course since agriculture accounts for over 50 per cent of the Kenyan economy,” said Mr Jani.
The lender’s director of business development Vijay Kantaria noted that despite the current Covid-19 pandemic, the bank remains resilient and on course in its expansion plan.
“The new branch takes us closer to our farmer and all agribusiness customers in the Kitale area, complemented by the ongoing digitization of our services to put the bank in every customer’s hand,” said Mr Kantaria.
Serving its customers for over 25 years (it was founded in 1992), with a network of 21 branches, the Prime Bank has business interests in other African countries such as Malawi, Botswana, Mozambique, Zambia, and in Zimbabwe where it recently acquired Barclays Bank of Zimbabwe through its associate bank First Capital Bank.