German based chemical company, BASF, has been searching for someone to take up the role of leading its operations in the region while focusing on a strategic plan to meet and exceed customer expectations. In May, the company appointed Juliana Rotich as their new country cluster head for BASF East Africa Limited, a move that is expected to help the company to grow its footprint in the region.
A Bachelor of Science degree holder in Computer Science from the University of Missouri in the U.S, Ms Rotich is a TED senior fellow, an MIT media lab fellow and a World Economic Forum Young Global Leader, accolades that should add value to BASF. Prior to joining the company, she was the head at BRCK Inc, a non-profit affiliate, which she co-founded. Not only did she also co-found Ushahidi Inc, a technology company that focuses on building free and open source software used to change the flow of information worldwide, but was also a consultant at Novato Africa where she was part of the group that drove partnerships leading to the first Aero Mobility start-up competition in East Africa.
According to Michael Gotsche, vice president for BASF in Africa, her appointment serves as evidence of the quality of local talent that the region has to help spur business growth in Africa. Prior to this fresh appointment, she was a part of the world’s leading chemical producer as a member of BASF’s Global Sustainability Advisory Council until April 2018.
The road ahead of growing the company’s footprint in the region is indeed a difficult one but with her experience, expertise and the backing of her fellow workmates she should be able to prosper.